John Triggs

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My career has been defined by delivering digital and commercial experiences that drive measurable performance and growth at scale. I specialize in helping organizations optimize customer journeys across touchpoints by leveraging the latest technology and innovative methods.

I thrive in single-threaded leadership models, owning the bridge between business strategy and technical execution. By orchestrating cross-functional teams, I ensure that high-scale platforms align with customer needs and deliver seamless omnichannel experiences.

To drive customer engagement for US Oncology brands, I directed the marketing technology roadmap and delivered omnichannel integrations for CDP, AdTech and Next Best Action workflows. By facilitating requirements gathering with senior commercial and global leadership, I ensured technical designs remained aligned with strategic objectives and closed-loop insight processes, improving audience reach by 10% for a key brand across media channels. 

Leading e-commerce product management for Amazon’s demand-side platform, I rolled out sponsored display ads by bridging owned and AdTech stacks. This initiative drove 6x higher purchase rates and increased ad inventory fill rates by 8% on product detail pages. As part of this effort, I directed a cross-functional team of 25 to deliver automated creative and targeting tools while maintaining a high bar for CX and operational efficiency. 

 I led a 30-person cross-functional team to conceive, architect, and launch the first enterprise personalization platform for the online banking app. By translating complex business signals into clear growth levers and integrating 20+ microservices, the platform drove a $75M first-year revenue lift. I established the technical governance and SLAs to balance rapid experimentation with enterprise reliability.